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How to stand out in an oversaturated market

 

Do you ever feel like every other entreprenuer out there?

Or struggle with thoughts like, “Why would anyone ever hire me over someone else? There are so many businesses out there! The market is oversaturated.”

If so, I wrote this post for you, because you don’t have to be like every business out there (because you aren’t!), and I’m going to share 4 ways your business can stand out in a seemingly overcrowded market.

4 ways to make your business stand out:

1. Invite people fall in love with you

People buy from people and brands they like, connect to, resonate and fall in love with.

Infuse your personality into your brand. If you want to stop being seen as the same as every other person in your industry, set yourself apart by being YOU. And it’s okay if not everyone likes you; not everyone should. If your goal is to build a business that EVERYONE loves, your brand isn’t going to stand out. It’s going to feel diluted.

If you haven’t yet, share your origin story of why you started. Everyone loves a good story, especially when there’s passion and purpose involved. Don’t be afraid to share yours.

Branding

2. Create your own unique selling point

Want to stand out in an oversaturated market?

Build your portfolio and expertise, and pick a specific direction you want to go.

Don’t just offer another service.

Brand your business and be known for your experience. That’s how you set yourself apart in an oversaturated market. Have people come to you.

This is specifically why people come to you, and this is what you’re known for. Create a niche within your niche.

3. Provide value

How are you going to make someone’s life better? We all have aspirations, dreams, goals, struggles, etc.

Become their guide – the person who takes them from point A to point B.

Value can come in so many forms: inspiration, education, storytelling and/or building culture and community.

What are they struggling with? What do they need to hear today? Why do they need your services or products? Give from a place of abundance, instead of fearing that others will steal your ideas.

This also helps with creating top of mind brand awareness.

marketing

4. Create an awesome brand experience / buyer journey

Your favorite brands create brand experiences all the time, from the way they arrange their store to their social media channels.

Take a moment to think about how you feel when you interact with your favorite brands.

What are they doing to make you feel this way? What are they doing to inspire you to take action? (i.e. buying their products and services) It could be their brand mission, storytelling, design, messaging, aesthetics, overall vibe, etc.

Think about how you want people to feel when they interact with your brand.

Then, write down a list of all the possible ways people interact with your brand. (Ex. IG posts – stories – highlights, FB, Pinterest; email newsletter; freebies and lead magnets; in-person events; investment guide; website; etc.)

How you can make your brand interactions more cohesive, consistent, and clear? How can you inspire them to take action?

May 24, 2021 by Lydia

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